New baits to lure fish and fishermen alike

08/09/2014 4:31 PM

08/09/2014 4:31 PM

New lures are making waves in the fishing world.

A bevy of innovations were introduced at the recent ICAST show, which presents newly released lures. Here are a few of them.

Z-Man Pop ShadZ

This topwater lure is made of soft, not hard plastic. Five inches in length, it has a cupped face to imitate the commotion of a wounded baitfish. Its soft-plastic design allows for more action and better imitates a shad than its hard-plastic counterparts, according to Z-Man representatives.

Livingston lures Howeller Dream Master Classic

This is a version of the crankbait that Randy Howell used to win the Bassmaster Classic. He cast a prototype of this medium-diving crankbait along the riprap at Lake Guntersville in Alabama and the bass liked it. He and designers at Livingston worked on refinements, including new technology to mimic the sound of baitfish, and came up with the Howeller.

Live Target Yearling Bait Ball Jerkbait

This lure looks more like a school of baitfish than one shad or minnow. It has likenesses of several baitfish imbedded in the lure to give the look of a school tightly swimming through the water. It is part of Live Target’s series of Bait Ball baits that include square-billed crankbaits, and imitations of everything from emerald shiners to threadfin shad.

Sebile Pivot Frog

Topwater frog baits are nothing new. But Sebile’s new Pivot Frog is being marketed as the king of the lilypad. It features a soft body designed to collapse on the bite, and a single, pivoting, wide-gap hook that increases hook-ups.

Berkley Flicker Minnow

Berkley has come up with a big brother to its enormously popular Flicker Shad crankbait. The Flicker Minnow is a longer version of the Flicker Shad and dives deeper — 8 to 10 feet deep. It was designed by Berkley walleye pros Keith Kavajecz and Gary Parsons, who have used the lure to do well in pro walleye tournaments.

To reach outdoors editor Brent Frazee, call 816-234-4319 or send email to

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