Sam Mellinger

Profiting as a Super Bowl host city isn’t always a sure bet

The mayor of Glendale, Ariz., says his town may lose $3 million by playing host to Super Bowl XLIX, and this is one of the stories the NFL would rather you not hear about this week. The Super Bowl is supposed to be a bonanza of both dollars and exposure for everyone involved, and it is in many ways, but that windfall is buried by the reality of how these things are put on and how the money is counted.

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