Racing fans can celebrate Mother’s Day weekend by taking mom to Kansas Speedway for the GoBowling.com 400, which will take place on May 7 in the track’s annual NASCAR Sprint Cup Series night race in May.
Kansas Speedway and GoBowling.com announced the partnership on Wednesday. Terms of the agreement were not disclosed.
“We’re excited to announce our partnership with GoBowling.com for our May Sprint Cup Series night race,” Kansas Speedway President Patrick Warren said in a press release. “I’m thrilled to be able to work with such a family-friendly brand at Kansas Speedway because NASCAR racing appeals to fans of all ages. I know this will be a great partnership with GoBowling.com and I can’t wait to see their activation — not only at Kansas Speedway — but at bowling centers around the country.”
The agreement gives GoBowling.com naming rights to the race, as well as extensive signage throughout Kansas Speedway and the rights to execute on-site and online promotional activations.
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“Bowling is the number one participation game in the U.S. and NASCAR is one of the most popular fan-based sports making this a natural partnership,” Strike Ten Entertainment President John G. Harbuck said in the press release. “We have very similar demographics, so the exposure we get from this sponsorship — both in the Midwest and nationally — will allow us to promote bowling to current and potential bowlers, especially families and young bowlers.
“We will use the race as a platform to remind people what a great game bowling is for all ages and drive them to our website where they can find bowling centers near them as well as connect with us via social media,” Harbuck added.
Kansas Speedway’s May 6-7 race weekend also will include the Toyota Tundra 250 NASCAR Camping World Truck Series race. The Chase for the NASCAR Sprint Cup Series returns with the Hollywood Casino 400 on Oct. 16. The Kansas Lottery 300 NASCAR XFINITY Series race is scheduled for Oct. 15, while the ARCA Racing Series championship will be run on Oct. 14.