NASCAR, Camping World extend truck series sponsorship
05/05/2014 10:17 AM
05/05/2014 10:35 AM
NASCAR has reached a seven-year agreement with Camping World to remain the title sponsor of the NASCAR Camping World Truck Series through 2022.
The new deal, announced Monday, comes less than a week after Nationwide decided not to renew its title sponsorship for NASCAR’s second-tier, national touring stock car series.
The Camping World Truck Series, which serves as a development series for young drivers as well as a home for veteran racers who do not compete in the Sprint Cup or Nationwide Series, will return to Kansas Speedway on Friday night for the SFP 250. The series has run at Kansas Speedway since the track opened in 2001.
Camping World took over for the series’ initial sponsor, Sears Craftsman, in 2009. The new deal ensures that Camping World will own exclusive rights as title sponsor for 14 consecutive years, equaling the longest sponsorship in the history of the series, which is celebrating its 20th season.
“Six years ago we felt strongly that the sponsorship would dramatically increase our customer base, and it’s delivered,” said Camping World chairman and CEO Marcus Lemonis.
Since becoming series entitlement sponsor in 2009, Camping World has expanded its number of stores by 35 percent, resulting in the company eclipsing $3 billion in annual revenue.
According to Experian Consumer Research, NASCAR fans are 40 percent more likely than non-fans to go camping. And when it comes to camping gear, NASCAR fans are at least 50 percent more likely than non-fans to have tents, lanterns, and other camping equipment.
“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” said Steve Phelps, NASCAR chief marketing officer. “Camping World’s seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”