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NASCAR sponsorships recovering after rough 2009

Feb 10, 12:00 AM

With the NASCAR season revving up at Daytona International Speedway this week, companies still have an opportunity to associate themselves with the sport’s most popular driver, Dale Earnhardt Jr. And they can do so at the relative bargain-bin prices found in NASCAR’s second-tier Nationwide series. As of this week, JR Motorsports had sponsor deals for just 12 of 35 races for its main No. 88 car.

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