Report says Royals’ average ticket price increase is highest in the major leagues
03/31/2014 5:53 PM
03/31/2014 5:54 PM
The Royals’ average single-game ticket price rose 24.7 percent to $24.73, the highest yearly increase in Major League Baseball in 2014, according to the Team Marketing Report’s annual survey.
Major League Baseball’s average ticket price rose 2 percent this season to $27.93, the steepest rise since a 5 percent hike in 2009. The average rose 1.8 percent last year after remaining flat in 2012.
World Series champion Boston had the highest average, rising 4.8 percent to $52.32. The New York Yankees, who missed the playoffs for just the second time in 19 years, kept their average flat and remained second at $51.55. Even with the highest per-year increase in baseball, the Royals’ average price ranked 19th in the majors.
The Chicago Cubs were third at $44.16 following a 0.9 percent decrease. The Cubs are coming off their fourth straight season with a losing record and are celebrating the 100th anniversary of Wrigley Field.
The Dodgers’ average rose 15.3 percent to $25.80 as Los Angeles hiked its opening-day payroll to $234 million and ended the Yankees’ 15-year streak as baseball’s biggest spender.
San Diego had the lowest average at $16.37, and Arizona was just above the Padres at $17.98. After its third straight season of 100 or more losses, Houston dropped its average 13.6 percent to $27.98.
The average NFL ticket price was $81.54 last season, TMR said. The NBA average is $52.50 this season and the NHL average is $61.62.
Team Marketing Report’s Fan Cost Index, which includes four average-price tickets, two small draft beers, four small soft drinks, four hot dogs, parking, two programs and two adult-size caps, rose 2.3 percent to $212.46.
The Red Sox were the high team at $350.78 and Arizona the low at $126.89. The Royals were 21st at $191.91.
|Chicago White Sox||$26.05||14||$210.18||15|
Fan cost index comprises the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps
Source: Team Marketing Report
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