Report says Royals’ average ticket price increase is highest in the major leagues

03/31/2014 5:54 PM

03/31/2014 5:54 PM

The Royals’ average single-game ticket price rose 24.7 percent to $24.73, the highest yearly increase in Major League Baseball in 2014, according to the Team Marketing Report’s annual survey.

Major League Baseball’s average ticket price rose 2 percent this season to $27.93, the steepest rise since a 5 percent hike in 2009. The average rose 1.8 percent last year after remaining flat in 2012.

World Series champion Boston had the highest average, rising 4.8 percent to $52.32. The New York Yankees, who missed the playoffs for just the second time in 19 years, kept their average flat and remained second at $51.55. Even with the highest per-year increase in baseball, the Royals’ average price ranked 19th in the majors.

The Chicago Cubs were third at $44.16 following a 0.9 percent decrease. The Cubs are coming off their fourth straight season with a losing record and are celebrating the 100th anniversary of Wrigley Field.

The Dodgers’ average rose 15.3 percent to $25.80 as Los Angeles hiked its opening-day payroll to $234 million and ended the Yankees’ 15-year streak as baseball’s biggest spender.

San Diego had the lowest average at $16.37, and Arizona was just above the Padres at $17.98. After its third straight season of 100 or more losses, Houston dropped its average 13.6 percent to $27.98.

The average NFL ticket price was $81.54 last season, TMR said. The NBA average is $52.50 this season and the NHL average is $61.62.

Team Marketing Report’s Fan Cost Index, which includes four average-price tickets, two small draft beers, four small soft drinks, four hot dogs, parking, two programs and two adult-size caps, rose 2.3 percent to $212.46.

The Red Sox were the high team at $350.78 and Arizona the low at $126.89. The Royals were 21st at $191.91.

Team Avg. ticket Rank FCI Rank
Arizona $17.98 29 $126.89 30
Atlanta $18.53 27 $171.62 24
Baltimore $24.97 17 $173.39 23
Boston $52.32 1 $350.78 1
Chicago White Sox $26.05 14 $210.18 15
Chicago Cubs $44.16 3 $304.64 3
Cincinnati $22.03 24 $168.12 27
Cleveland $21.31 25 $162.24 28
Colorado $23.65 20 $201.60 18
Detroit $28.22 10 $219.88 10
Houston $27.98 11 $215.90 13
Royals $24.73 19 $191.91 21
LA Angels $27.40 12 $195.60 20
LA Dodgers $25.80 15 $217.69 11
Miami $27.01 13 $221.02 9
Milwaukee $24.96 18 $176.84 22
Minnesota $32.59 7 $215.36 14
N.Y. Mets $25.30 16 $229.68 7
N.Y. Yankees $51.55 2 $337.20 2
Oakland $22.84 22 $200.36 19
Philadelphia $37.42 4 $258.18 4
Pittsburgh $18.32 28 $169.28 28
St. Louis $33.84 6 $233.86 6
San Diego $16.37 30 $153.45 29
San Francisco $31.63 8 $239.51 5
Seattle $28.45 9 $207.80 16
Tampa Bay $21.01 26 $170.02 25
Texas $23.54 21 $203.14 17
Toronto $22.78 23 $217.69 11
Washington $35.24 5 $227.96 8
AVERAGE $27.93 $212.46

FCI:

Fan cost index comprises the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps

Source: Team Marketing Report

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