The Big 12 will distribute an average of $34.8 million per school from conference-generated revenue, the league announced on Friday at the conclusion of its spring meetings in Irving, Texas.
The revenue comes mostly from television contracts and postseason football and basketball events. Last year, the league’s average distribution was about $30.4 million per school.
Oklahoma president David Boren noted at the meetings that in 2011, the Big 12 distributed about $12 million per school.
“I think the conference is in a much stronger position,” said Boren, whose term as chairman of the Big 12 board of directors ended Friday. West Virginia president Gordon Gee is the new chairman.
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The revenue announced on Friday does not include income that schools receive from third-tier media rights.