Peyton Sher, a longtime boxing matchmaker and promoter from Kansas City, died Sunday at the age of 90.
Sher worked with Tommy Morrison, and he was associated with Don King Productions for more than three decades. In that time, he worked with Muhammad Ali, Mike Tyson, Evander Holyfield and James “Buster” Douglas.
“He guided early careers of many great ones and we brought him in as an outside consultant with Don King Productions back in the ’70s, and he remained there until recently,” Bob Goodman, a boxing matchmaker, promoter and publicist, told fightnews.com. “He was a great friend and someone we could trust to get the job done. Peyton was one of the best boxing men I ever knew. ...
“He knew how to make matches and knew how to bring a fighter along, mixing up the styles continually upgrading the competition. A lot of young kids who went on to become world champions, owe that early guidance to Peyton. I’m going to miss a dear friend and boxing will miss one of its ‘treasures.’”
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In 1996, Sher received the Matchmaker of the Year Award from the International Boxing Federation.
“You would think a guy from Las Vegas, Atlantic City or New York or someplace else in the world would be the one honored,” Sher told The Star. “There are a whole lot of matchmakers in this world. I feel honored.”
Sher handled boxers who pulled off two of the biggest upsets in the sport’s history: Douglas against Tyson in 1990, and Frankie Randall against Julio Cesar Chavez in 1994.
“I predicted those victories,” Sher told The Star. “People called me a senile old man.”
Sher is survived by his wife, Carole. Funeral services took place Tuesday morning.