 
When your marketing efforts need to stand out, our specialty products and marketing opportunities showcase your message in a new way. The Star delivers your message with impact, resulting in increased sales and visibility.
The Kansas City Star publishes a variety of special-interest sections
produced by the newsroom and by our Targeted Sections Department throughout the year.
- SCHEDULED SECTIONS: You
can reach a selected audience through our menu of targeted sections,
whether the topic is sports, lifestyles, education, business, health,
geographic area or travel. [ DOWNLOAD PDF ]
- CONTACT: Ted Massing, 816-234-4193
When your business or group has a story to tell, our Vendor Department
can assist by tapping into the advertising dollars of product and
service providers you work with.
Adscapes are uniquely shaped ads that make your message stand out in a whole new way.
Star Notes are front-page, removable, reusable notes that make your
message stand out. They allow readers to take your message with them.
Polybags wrap your message around The Kansas City Star. They're the first ad a subscriber sees.
- STAR SAVINGS:
Published twice weekly, Star Savings runs as an insert on Sunday and
houses our nonsubscriber inserts midweek. As an advertiser, you
saturate the entire metropolitan area with one great product. [ DOWNLOAD PDF ]
- STAR CLIPS: Star Clips is a monthly coupon product delivered to Sunday subscribers and available by zone or metro distribution. [ DOWNLOAD PDF ]
- CONTACT: Ted Massing, 816-234-4193
Star Direct is the direct-mail arm of The Star and can be your partner
for all your direct marketing needs. Star Direct provides prospect
lists, target analysis, in-house creative talent, design development,
printing and postal optimization, response tracking and program
management - all in one stop.
Extend your marketing frequency through shared costs.
The Star's co-op advertising department will access co-op funds, develop co-op-approved
ads and process claim and billing forms to provide a seamless co-op advertising experience.
Inserts are a destination for readers and one of the most read sections
of The Kansas City Star. Whatever you sell, there's an insert reader
who is in the market for your product or service, looking for your
message. Whether your message is delivered as a preprint or Star
print-and-deliver insert you can target your message - to subscribers,
nonsubscribers, metro-wide or down to the Zip code.
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