Kansas City’s Hallmark saw double-digit sales increases in a store where it focused on cards for LGBT customers. This kind of inclusivity is good business, writes Cliff Schiappa.
Kansas City’s Hallmark saw double-digit sales increases in a store where it focused on cards for LGBT customers. This kind of inclusivity is good business, writes Cliff Schiappa. Hallmark Cards Inc.
Kansas City’s Hallmark saw double-digit sales increases in a store where it focused on cards for LGBT customers. This kind of inclusivity is good business, writes Cliff Schiappa. Hallmark Cards Inc.

Cliff Schiappa: Embracing the LGBT community makes for good business

March 16, 2017 08:30 PM

UPDATED March 18, 2017 06:56 PM

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