Pugnacious political consultant Jeff Roe of Kansas City has been running from the media ever since Missouri Auditor Tom Schweich’s suicide in late February.
Most wanted to talk to Roe about his involvement in a radio ad that made fun of Schweich; it aired just days before he killed himself.
But this week, Roe surfaced in big-time style, quoted at length in an exclusive puff piece on Breitbart.com, parading around as a top adviser to newly announced Republican presidential candidate Ted Cruz.
The article gave Roe plenty of time to talk about his supposed prowess as a master campaign strategist, while pumping up the Cruz campaign’s promised ability to use data to find out what Cruz should be talking to people about on the campaign trail.
Wow, what a novel idea: Use data in a presidential bid. Never heard of that before (cough, cough, Obama in 2012).
And here’s Roe’s warning to others: “We view this race completely differently than most do. If it’s a rule that’s in place, we want to break it.”
Roe is sitting pretty, at least when it comes to money needed to do his dirty work. This week, Cruz officials reported a $31 million haul in campaign cash, a startling size given the newness of his presidential bid and his short time as an ultra-conservative U.S. senator from Texas.
The laudatory Breitbart piece appeared one day before all four Kansas City Council candidates who hired Roe and one of his companies, Axiom Strategies, to help their campaigns failed to win a single race.
Roe’s odious political consulting skills may have better luck on the national scene. That’s where he will be able to run all the below-the-belt, hardball political ads making fun of people that he wants.
It’s just too bad Roe isn’t a standup guy when it comes to responding to reporters’ questions about his involvement in the Tom Schweich ad.
As often happens, the people who boast so often that they can dish it out can never handle the blow-back when their escapades go off the rail.