A very provocative question from a reader:
I’ve always wondered, does The Star receive compensation for the front-page banners and full, front-page coverage in the FYI on Fridays for new movie releases? If so, shouldn’t they be labeled as advertisements?
That can extend to others forms of entertainment as well. Before musician Lorde’s recent visit to Kansas City, the Preview section was illustrated with a rather striking illustration of the singer’s face and signature voluminous hairdo.
This reader is onto something. Many movies — particularly spectacle-heavy wannabe blockbusters — do get rather elaborate visual presentations in The Star and other sources. And no, it’s not much of a stretch to look at them as free advertising.
The answer to this specific question is that no,The Star’s ethics policy
clearly states that the paper cannot receive money for these designs.
Positive reviews for anything, be it a movie, play or restaurant, can boost profits. But there’s of course the flip side to that.
I doubt the producers of the recent movie “Noah” were very happy about the lukewarm-to-hostile reception that film got among most critics. That one did indeed appear at the top of Page A1 in The Star that day. And so did its one-and-a-half-star rating.