Public Editor

May 21, 2012 3:03 PM

Interesting suggestion, ethical problem

A reader sent me email today with a suggestion to pass along to the newsroom. I'm keeping this one fairly vague on purpose because of the nature of the idea. The emailer uses a Web service that purports to maintain an independent database of customer reviews, akin to those on Amazon, Epinions and similar sites -- only this particular site claims its reviews are more valuable because they're from verified customers and companies are not allowed to write about their own products

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