Anheuser-Busch shows a normal Budweiser can, at left, and at right, a can with the new “America” packaging. Budweiser, now owned by Belgium’s AB Inbev, will rename its beer “America” during the summer of 2016 and alter its labels with images and phrases affiliated with the republic. The campaign, called “America is in Your Hands,” will run from May 23 through November and will include on cans and bottles passages ranging from the Pledge of Allegiance to lyrics from “The Star Spangled Banner” and “America the Beautiful.”
Anheuser-Busch shows a normal Budweiser can, at left, and at right, a can with the new “America” packaging. Budweiser, now owned by Belgium’s AB Inbev, will rename its beer “America” during the summer of 2016 and alter its labels with images and phrases affiliated with the republic. The campaign, called “America is in Your Hands,” will run from May 23 through November and will include on cans and bottles passages ranging from the Pledge of Allegiance to lyrics from “The Star Spangled Banner” and “America the Beautiful.” Martin Wonnacott The Associated Press
Anheuser-Busch shows a normal Budweiser can, at left, and at right, a can with the new “America” packaging. Budweiser, now owned by Belgium’s AB Inbev, will rename its beer “America” during the summer of 2016 and alter its labels with images and phrases affiliated with the republic. The campaign, called “America is in Your Hands,” will run from May 23 through November and will include on cans and bottles passages ranging from the Pledge of Allegiance to lyrics from “The Star Spangled Banner” and “America the Beautiful.” Martin Wonnacott The Associated Press

‘Budweiser’ makeover as ‘America’ big gamble for beer-maker

May 12, 2016 11:26 AM