It comes as no surprise that a new study shows that fast-food restaurants in mostly black neighborhoods were more than 60 percent more likely to advertise to children than in mostly white areas.
Those were among the findings of researchers at the University of Illinois-Chicago and Arizona State University, The Washington Post reports. Fast-food chains in middle- and low-income areas tend to aim their ads at kids more than in high-income neighborhoods. In rural communities fast-food restaurants tend to direct advertising to children more than those in more urban settings.
The advertising trend tends to feed the overweight and obesity problem, affecting America’s children and older adults. But often in black and Latino communities, fast-food restaurants are about the only eat-out places available and affordable to families trying to stay afloat on limited funds but still provide their children with a meal at a restaurant.
Black and Latino communities nationwide also traditionally have received a disproportionate share of billboard ads, featuring beer and other alcohol products. They also have a disproportionate share of liquor stores.