Nutrition labels could be as big as most guys heads, but that won’t make them any more appealing for men to read.
It’s just not a guy thing even though the Food and Drug Administration says consumer demand for nutrition information reflects the need for more information provided in better print. The labeling is supposed to become easier to read with the number of calories more prominent along with the amount of sugar and fiber.
Most guys don’t care. It slows down the because-it-tastes-good, grab-and-go shopping routine.
The women and daughters who care about the guys may stock the kitchen and refrigerator with that stuff. But the convenience stores, bakeries, doughnut shops, fast-food joints and barbecue restaurants can still count on men and boys following their cravings to snag something delicious in the four food groups — sugar, salt, grease and caffeine.