Lewis Diuguid

September 11, 2013

Mobile app for fast food unlikely to help slow obesity growth

With obesity being a major problem in the United States, people have to ask whether it’s a good idea to make it easier and quicker for people to get to and pay for fast food. The answer isn’t good. McDonald’s Restaurants is testing a mobile payment application for its menu items.

With obesity being a major problem in the United States, people have to ask whether it’s a good idea to make it easier and quicker for people to get to and pay for fast food.

The answer isn’t good. McDonald’s Restaurants is testing a mobile payment application for its menu items. The test is taking place in Salt Lake City and Austin, Texas, Bloomberg News reports.

McDonald’s reported that same-store sales were off from August. The mobile app could help.

Bloomberg said the chain is looking for ways to spark sales growth at a time when Americans are eating out less.

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