It used to be that consumers could at least not be bothered by stores’ Christmas shopping appeals until close to Halloween. Even that seemed excessive.
But now to get an even earlier jump on the Christmas shopping season — and people’s pocketbooks — Wal-Mart has announced that it is launching its annual layaway program two weeks earlier than last year.
People can put items on hold starting now. The Christmas goods must cost $10 or more, which is down from the $15 limit in 2014.
All of the items held must be worth a total of $50. People will have 90 days now to pay for the items instead of the 60 days they had in 2014.
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Wal-Mart’s early aggressiveness in going after Christmas gift shoppers is a sure sign that the competition this year among retailers will be blistering hot. Consumers shouldn’t rush to jump at what’s initially being offered.
The better shoppers always wait for the best deal. It’s sure to come.