There may be a break in the international, long-standing burger wars between McDonald’s and Burger King restaurants. Wherever one has opened across the planet over the last few decades, the other isn’t far behind trying to outsell the competition in attracting people’s appetite for fast food.
Now Burger King is proposing in a full-page ad that ran in some newspapers on Wednesday a one-day truce with McDonald’s, where the two companies in a pop-up location in Atlanta will serve a combo of their most famous hamburgers. The Whopper would combine with the Big Mac to become a McWhopper.
It’s hard to know whether the Burger King’s flame-broil patty or McDonald’s special sauce would get top billing. It hardly seems worth flying to Atlanta to be one of the customers waiting in like to buy one of the burger hybrids.
The publicity stunt would tie in with the United Nation’s International Day of Peace on Sept. 21, The Associated Press reports. The U.N. set the International Day of Peace in 1981 to go with its annual opening session in September. In 2001 the U.N. designated the day as an annual “day of nonviolence and cease-fire.”
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McDonald’s CEO Steve Easterbrook in a Facebook comment called the proposal an inspiration for a good cause. The competition has been nothing like a real war “with pain and suffering.” Easterbrook added that next time a phone call instead of ads on Wednesday in The New York Times and Chicago Tribune would suffice.