Baby boomers’ adult kids are going to have a heck of a time getting their senior citizen parents to act their age.
It’s already showing up in the car buying habits of 55- to 64-year-olds. A study by the University of Michigan’s Transportation Research Institute has found that older boomers aren’t tooling down in their golden years like previous generations had.
Older baby boomers instead have become the segment most likely to buy a new car. They have replaced the 35- to 44-year-old Americans who are most likely to show up in automobile showrooms and drive off with new wheels, Bloomberg News reports.
Auto industry advertising may have to be retooled to aim at the more than 70 million people in the older car buying market instead of trying to lure boomers’ adult kids into trading in those aging clunkers. Baby boomers, after all, have the dough.
Their children, however, have to be concerned about the inheritance they thought they’d get going up in smoke.