Doctors are right to call for a ban on marketing caffeine loaded energy drinks to youths.
A group representing about 225,000 U.S. physicians wants to do to energy drinks what was done to cigarettes decades ago to try to keep them out of the hands of young people, Bloomberg News reports. The American Medical Association voted at its annual policy meeting in Chicago on limiting how the caffeinated beverages are sold to people under 18.
The group is concerned about the energy drinks causing heart problems and resulting in emergency room visits. The Food and Drug Administration is looking into whether the drinks are harmful. Congress also has called for more information on the content and heath effects of the drinks.
Any ban on ads would have to be enacted by Congress, state governments or a regulatory agency. But it is possible despite the First Amendment.
However, don’t expect the makers of the products to go down without a fight.