Baby boomers become grandparents and business responds. Grandmother buying gifts and grandfather reading books.
Baby boomers become grandparents and business responds. Grandmother buying gifts and grandfather reading books. Illustration The Kansas City Star
Baby boomers become grandparents and business responds. Grandmother buying gifts and grandfather reading books. Illustration The Kansas City Star

Baby boomers as grandparents remain target of marketers’ dreams

April 10, 2015 01:25 PM

More Videos

  • Lewis Diuguid talks about his friendship with 'To Kill a Mockingbird' author Harper Lee

    Kansas City Star Editorial Board member Lewis Diuguid talks about his correspondence with "To Kill a Mockingbird" author Harper Lee, who died Feb. 19 in Monroeville, Ala., at age 89.