It’s about time that insurance companies decided to keep better track of the folks they write policies on.
Smokers in many instances are being dinged now with higher health insurance premiums. John Hancock Life Insurance reports that it will discount premiums up to 15 percent for customers who track and do well on such fitness activity as daily exercise routines, annual health screenings and flu shots.
New customers are to get a Fitbit fitness tracker, Bloomberg News reports. It monitors and reports the steps people take, the distance they travel, the calories burned, minutes of activity, and the length and how well one sleeps.
Can you say brave new world?
Premiums can increase or drop. That’s up to how well customers perform.
Some health and auto insurers have been using technology to track customers and encourage safe habits. About 80 percent of big health insurance companies now link their plans to fitness programs to keep costs down.
Before too long companies may offer benefits to customers who submit to having a microchip implanted so that sugar, fat, sodium, cholesterol, junk food, alcohol, tobacco or drug intake levels can be monitored in people’s blood stream and reported directly to insurers, making premiums go up or down depending on individuals’ healthy/unhealthy habits. Users could even get a Siri smartphone, or email scolding when they have indulged in something unhealthy.
Again, brave new world.