If tea partier Milton Wolf is going to make a run at incumbent Kansas Sen. Pat Roberts, he’s got to get going now.
Fresh off a statewide poll last week that showed him trailing Roberts by 56-23 percent, Wolf has announced a $250,000 TV ad buy that will start Wednesday and carry him through primary election day on Aug. 5.
Wolf’s camp said the buy is targeted at Wichita and Topeka, regarded as affordable media markets, but will include a statewide Fox News cable buy for the entire five-week stretch that will bring the ads into the KC market.
This will be the Wolf campaign’s first broadcast TV buy.
As of March 31, Wolf had $277,826 in the bank, and he was carrying about a $40,000 debt. So it’ll be interesting to see if Wolf can up his buy based on second-quarter fundraising. Those totals will be announced July 15.
A campaign statement Friday noted the $250,000 stake was an “initial” five-week buy.
The statement suggested that Wolf’s TV-ad theme will be similar to the message he’s pounded on for months:
“I am a doctor, not a politician, and Pat Roberts has been in Washington for 47 years,” Wolf said. “That is the difference in this race, and when Kansans hear that message we will prevail on August 5th.”
Roberts executive campaign manager Leroy Towns told the AP that the senator’s campaign has spent more than $500,000 on radio and TV ads since late May and that the Roberts camp will continue to make substantial ad buys.