I’m Dave Helling, and I approved this message

07/08/2013 3:36 PM

07/08/2013 3:36 PM

Do TV commercials help political campaigns?

Read

this

, and you might answer yes. It certainly seems like campaigns continue to view the 30-second spot as the cornerstone of a race, and raise money accordingly.

And spend it.

(But see

this

from MinnPost.)

(But read

this, from David Carr

in the NYT: “Local news is still a powerful driver of profits, especially in battleground states during election years, but not if costs have been cut to the point where an anchor is sitting in a studio reading the newspaper over commodity video.”)

Political ads used to be the centerpiece of budgets for Missouri television stations. The collapse of the state as a presidential battleground, coupled with less-than-competitive statewide races in recent years, has cost Missouri stations millions in political ad revenue.

But there are also signs the 30-second ad on over-the-air TV

may be dropping in effectiveness anyway

.

Ask Karl Rove.

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