Sprint’s Framily campaign offers credits to customers who switch carriers

04/04/2014 6:15 PM

04/04/2014 6:15 PM

Sprint has stepped up its marketing push with credits for customers who switch carriers to sign up for its Framily service plan.

The offer — good through May 4 — will pay up to $300 in Sprint credit for the switching customer’s current phone and a prepaid debit card worth up to $350 to cover fees triggered by leaving the other carrier.

Rival wireless carrier AT&T started courting customers of T-Mobile US with similar switching credits ahead of T-Mobile’s plan to do likewise.

Customers who sign two-year service contracts often face early termination fees if they leave before the pact is completed. Switching credits are designed to spur them to shop for a new carrier anyway.

In Sprint’s case, the switching promotion follows the launch of a marketing campaign based on its friends and family plan, called Framily. The ads focus on an odd collection of characters called the Frobinsons, led by a talking hamster as the dad.

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