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March 15, 2014 1:33 PM

Melissa Etheridge talks personal brand, licensing in SXSW panel

You're not selling out if you believe in the brand you're using to promote your music. That was the crux of a South by Southwest panel discussion Friday afternoon titled "The Shifting Brandscape," featuring Leavenworth native Melissa Etheridge and three women involved in branding and licensing music.

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