January 20, 2014 9:56 AM

CEO of Mo.-based Build-A-Bear foresees comeback

The chain of more than 400 stores is in the process of closing about 60 underperforming stores in the next two years and is also shrinking the size of its stores. Other strategies include increasing television advertising and updating technology at some of its stores technology to appeal to children who are accustomed to tablets and smartphones.

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