A Kansas City company known for its creativity didn’t stop when building its new website.
Hint, a production company formerly known as T2, unveiled an outdoor website this week that is also streaming content toHintHint.tv
. The site consists of five metal structures, each weighing 150 pounds and measuring about 7 feet tall, that can be seen on the northern edge of a building’s roof at 1906 Wyandotte St.
Each of the structures shows Web pages that are streamed by a camera. The pages are illuminated for night viewing.
“We wanted to do something that would stand out,” said Teri Rogers, owner and chief executive of Hint.
Hint is based in Kansas City and has offices in Chicago and New York. Among its work were visuals displayed on the walls and roof of the Kauffman Center for the Performing Arts at its grand opening.
Crayola also hired the company to create something at its new headquarters in Pittsburgh that would be relevant to children. Hint animated the Crayola character Tip. As the children moved, so did Tip.
Hint calls the outdoor website on Wyandotte “The New Real.”
It shows digital productions, regular word Web pages and at times glimpses of the surrounding neighborhood and city that are picked up by the camera.
“The new website asks the viewer to decide where the line is between digital reality and physical reality,” Rogers said.
Time will tell how the site tolerates the outdoors, but Hint appears game for whatever happens, including bad weather and rain that might affect what you see on your screen.
“We want real to be messy,” she said.