Legal Aid of Western Missouri has a new, fresher look.
The private not-for-profit law firm, which provides free civil legal services to people with low incomes, has unveiled a new logo that draws upon the scales-of-justice symbol from its old logo and gives it a more modern look.
“It’s something that has been coming for a long time,” said Gregg Lombardi, executive director of Legal Aid of Western Missouri. “The old logo was a logo from the last millennium and we wanted to have something that emphasized ‘Legal Aid’ more and was professional and more modern.”
The new logo uses the “L” and the “A” from Legal Aid to form part of the scales of justice. The letters are inside a circle. The new logo replaces one that has been used for dozens of years.
“It’s been so long that none of us know how long it’s been,” Lombardi said. “It’s been at least, I would say, 25 years. No one on staff can recall when the current logo came into effect.”
Design Ranch, a Kansas City design firm, designed the new logo. Legal Aid will gradually roll it out in the coming months to save money and prevent waste. The transition is expected to take six months.
The law firm celebrated its 50th anniversary last year.
“I think this (logo) speaks with more professionalism and kind of indicates that we are one of the major firms in Kansas City,” Lombardi said.