Kansas City streetcar gets branded

08/28/2014 2:50 PM

11/12/2014 1:46 PM

The Kansas City Streetcar Authority on Tuesday approved the new name, logo and branding materials for the downtown streetcar project.

Some think the brand icon looks like a bug or a grill, but it’s really adapted from the universal streetcar symbol. The project is also now officially named KC Streetcar. The branding program resulted from months of work by Willoughby Design Inc.

The icon and other materials are available at www.kcmo.gov.

| Lynn Horsley, lhorsley@kcstar.com

Videos

Join the Discussion

The Kansas City Star is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service