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Posted on Tue, Sep. 09, 2008 10:15 PM
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Tour of Missouri bicycle race creates quite the buzz

More Hendricks

Did you get a chance to see the Tour of Missouri bike race blow through town this week?

No?

Well, I spent a couple of hours Monday on the Country Club Plaza, waiting for the exciting finish of Stage One of this year’s second annual event. And let me tell you, it’s not exactly like watching the Tour De France on television.

On-screen, it’s buzz, buzz, buzz. The cyclists, with their little insect bodies, always in action.

Now picture yourself standing in the drizzle, shoulder to shoulder with a lot of others folks, waiting for something, anything, to happen.

Nothing does for hours. So you visit the booths one street over where businesses and nonprofit groups are handing out free stuff.

The swag I picked up, wow. I got an atlas, a water bottle, a bell for my bike, a ballpoint pen advertising Viagra that I’m afraid to use for fear I won’t be able to let go of it after four hours.

Lots more. It was like being at the state fair, only there wasn’t one of those massage chairs. All the while, two announcer guys bantered over the loudspeaker as Euro-pop pounded in the background like we were at some disco in Berlin. Dieter! I kept looking around for some guy named Dieter.

Then, suddenly, the peloton appeared off in the mist of Ward Parkway. Advance cars and motorcycles roared past.

Spectators several rows deep cheered and rang cowbells as 100 skinny guys on bikes zoomed past at something like 30 mph.

If you turned your head for a second, you missed them.

Then we put away our cowbells (another freebie) and waited 10 minutes for it to happen once or twice more.

Fin.

Still, I wouldn’t have missed this year’s race, if only to show my support for Kansas City continuing to be host of an event that brings us international attention.

Likely, some around town were unhappy to find some streets closed. Likewise, a few critics denounce the Tour of Missouri as a boondoggle.

But I happen to think it’s one of the few things Gov. Matt Blunt’s administration actually got right in the past four years.

“Kansas City, do you love the Tour of Missouri or what?” Lt. Gov. Peter Kinder bellowed from a stage near Monday’s finish line.

The cheers that rang out echo favorable reports from spectators and tourism officials alike for Blunt’s idea to put on a “French-style bike race” in Missouri.

“French-style bike race.” That’s the smart-alecky way to which the tour is referred on the Democratic Web site Fired Up! Missouri.

It’s a dig at Blunt’s fellow Republicans for turning into Francophobes when France refused to back the Iraq war.

And it skewers the Boy Governor for subsidizing what some see as something totally frivolous.

Or, as Fired Up! Missouri’s opposites at the conservative Show Me Institute once put it: “… every dollar taken from taxpayers to spend on a bicycle race is a dollar that can’t go toward filling up a gas tank, buying groceries, taking a child to piano lessons or, say, buying a bicycle.”

Forgive me, but isn’t one job of state government to promote tourism? And isn’t that what Blunt and Kinder have done for two years (a third year is under contract) by sponsoring a weeklong bike race featuring some of the world’s best cyclists?

It sure beats some lame ad campaign. Twelve cities and towns get international exposure by playing host to either a start or a finish line during the week.

Whether that was worth the $1.7 million it cost taxpayers last year (and whatever this year’s bill turns out to be) is clearly debatable.

On Monday in KC, Kinder cited a University of Missouri study showing that last year’s Tour of Missouri returned $26.2 million on the state’s investment.

Still, you can’t put too much stock in economic-impact studies.

Ultimately, continuation is going to depend more on corporate sponsorships than government handouts — and soon. Blunt’s leaving office and won’t be around next year to back the race.

Meaning that if there isn’t enough free-market support of the Tour of Missouri by the end of next year’s race, I wouldn’t count on a fourth staging.

That’d be too bad. But either way, Blunt and Kinder deserve credit for giving it a shot.

To reach Mike Hendricks, call 816-234-7708, or send e-mail to mhendricks@kcstar.com.

Posted on Tue, Sep. 09, 2008 10:15 PM
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