July 31, 2014 10:38 AM

Best Buy bets Ultra-High-Def screens make TVs cool again

Best Buy Co. is betting Americans are ready to buy $3,000 televisions. The world’s largest electronics chain has teamed up with Samsung Electronics Co. and Sony Corp. to open in-store showrooms staffed with Blue Shirts trained to tout the merits of Ultra High-Definition, or 4K, technology, which generates a picture four times sharper than existing high-definition TVs.

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