As part of a broader effort to reach cord-cutting millennials, Walt Disney Co. has made TV channels, including ESPN and ABC, available on Sony’s PlayStation Vue streaming service.
ESPN, ABC, Disney Channel and other outlets launched on the new Internet television service Wednesday, the companies said.
PlayStation Vue, available through the Japanese tech company’s gaming console, launched about a year ago to give viewers access to TV programming without subscribing to a full, traditional cable bundle.
Networks, pay TV companies and technology firms have been experimenting with ways to reach younger consumers who are less likely to become pay TV subscribers.
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Los Angeles Times