Amazon.com Inc., the world’s largest online retailer, is spending more money on flashy TV commercials using dogs and ponies – and more on marketing overall — in a push to turn around slowing sales growth. And the message has changed, too.
Amazon.com Inc., the world’s largest online retailer, is spending more money on flashy TV commercials using dogs and ponies – and more on marketing overall — in a push to turn around slowing sales growth. And the message has changed, too. File photo by Paul Sakuma The Associated Press
Amazon.com Inc., the world’s largest online retailer, is spending more money on flashy TV commercials using dogs and ponies – and more on marketing overall — in a push to turn around slowing sales growth. And the message has changed, too. File photo by Paul Sakuma The Associated Press

Amazon.com ads offer a good dog and pony show

December 26, 2015 5:17 PM