Target will become the biggest retailer to offer the Apple Watch, throwing support behind a device that’s fighting for mainstream acceptance this holiday season.
The Apple product will debut in some Target stores this weekend before reaching all of its locations by Oct. 25, the retailer said. The Apple Watch will go on sale on Target’s website on Oct. 18.
Target’s move follows the rollout of the Apple Watch at Best Buy in August.
Target has about 1,800 stores in the U.S. and could be a key proving ground for Apple as it tries to show that the product, which costs $349 to $599, is more than a niche gadget.
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