Hmmm. Maybe Missouri Gov. Eric Greitens was onto something.
Taco Bell and ride-sharing service Lyft are experimenting with a new feature for night owls craving munchies.
Over the next two weeks in Orange County, Calif., when customers activate “Taco Mode” on the Lyft app, they can request a stop in the Taco Bell drive-thru during their trip.
The service will be available from 9 p.m. to 2 a.m. local time from July 27 to July 29, and Aug. 3-5, according to LAist, a Los Angeles news website.
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Lyft is working out the kinks before expanding the service throughout southern California and then nationwide next year.
“I kind of think of this like inverse delivery – like we’re delivering you to Taco Bell,” Marisa Thalberg, Taco Bell’s chief marketing officer, told The New York Times.
“You’re being delivered to the food as opposed to having to get in your own car and drive.”
Missourians might recall that their governor figured out in April that Lyft and Taco Bell go together like, well, peanut butter and jelly.
In a stunt promoting a new transportation bill designed to encourage ride-sharing services in the state, Greitens signed a ceremonial copy of the bill after hiring a Lyft car to take him through a Taco Bell drive-thru.
He ordered a Steak Chalupa Supreme.
Earlier this month, the Kansas City Council approved new ride hailing regulations that comport with relaxed state rules and opened the door for Lyft to return to Kansas City.
The Times reports that Lyft and Uber do not have policies regarding requests from customers to swing through the drive-thru, though customers apparently do ask.
Some drivers don’t want the mess in their cars.
“Some people are either afraid to ask or don’t know if they can ask,” Thalberg told the Times. “We’re taking all those questions marks of, ‘Would it be unseemly to ask my Lyft driver to go through the Taco Bell drive-through?’
“And now we’re not only going to make it permissible, we’re going to celebrate this behavior.”