AT&T on Friday opened its first area store of the future at 10620-A Parallel Parkway in Kansas City, Kan.
The new store is the result of more than two years of research that focused on how to create a more interactive and inviting store environment, AT&T said. The wireless telecommunications company opened its first redesigned store on Chicago’s Michigan Avenue in 2012.
The 3,000-square-foot Parallel Parkway store is the company’s first in Kansas to undergo a makeover. Two have opened in Missouri, in Sedalia and Ellisville.
AT&T has about 2,300 company-owned retail stores nationwide, including about 20 in the Kansas City area. The company did not say how many area stores will be upgraded.
The store layout highlights AT&T’s products and services, devices and accessories across three zones: a “connected experience zone,” featuring music, home security and entertainment products; a “community zone,” with space for accessories, apps and other devices; and an “explore zone” that includes AT&T’s main lineup of devices and accessories.
“Customers visiting our Kansas City store will discover an interactive shopping experience built around their mobile lifestyle,” Nancy Garvey, vice president-general manager for AT&T’s Greater Midwest Region, said in a statement.
The company also announced a new promotion in which new and existing customers who activate a new line with a smartphone on AT&T’s Next service will receive a $100 bill credit.