Facebook’s strongest growth is from users over age 65, study says

01/01/2014 3:22 PM

03/04/2014 1:48 PM

For mature audiences

This is not your father’s Facebook. It’s your grandfather’s.

New data from the Pew Center for Internet and American Life show that Facebook’s strongest growth over the past year has come from users over the age of 65 as more older users sign onto the website to keep in touch with their friends, children and grandchildren. The survey found that 45 percent of American seniors who use the Internet are on Facebook, up from 35 percent the previous year.

Use among teens, however, has stagnated at 84 percent. That’s in keeping with concern that Facebook is seeing lower engagement with the younger users that drove its early popularity, something that the company has acknowledged itself in an earnings call this year.

Facebook has more than 1 billion users and is used by 71 percent of Americans.

Nursing care robot

Panasonic plans to make a full-fledged entry into the nursing care robot business, probably in the spring.

The company will commercialize a bed that can be transformed into a remote-controlled wheelchair and sell it to nursing homes and other facilities.

The bed is about 6 feet long and 3 feet wide and can be split in half lengthwise. One side of the divided bed can be made into the shape of a wheelchair with a backrest and footrest.

It takes slightly more than a minute for the bed to be transformed into the wheelchair, according to Panasonic.

The company spent three years developing the bed, which will be priced at about $9,500.

Beer suit

A Montana-based craft brewer is suing the world’s largest beer maker, alleging that popular YouTube videos for Bud Light violate its trademarked phrase, “Hold my beer and watch this.”

Big Sky Brewing Co. sued Anheuser-Busch this month in U.S. District Court in Missoula, Mont. The company says it has used the slogan since at least 2004 and has a trademark.

At issue are three videos on Bud Light’s official YouTube site created by actor John Krasinski, best known for playing Jim Halpert on NBC’s “The Office,” and his business partner.

Bud Light’s marketing vice president, Rob McCarthy, says there is no trademarked use of the phrase. He said other videos and jokes use the same or similar wording.

Apple obstruction

A Washington lawyer, Michael Bromwich, says Apple is obstructing his work monitoring Apple’s compliance with antitrust laws after a judge found it conspired with publishers to raise electronic book prices.

Bromwich says in a document filed in New York federal court that he has been largely cut off from top executives at Apple, which argued last month that his investigation was interfering with its business operations.


Join the Discussion

The Kansas City Star is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service