McDonald’s testing mobile payment app
09/10/2013 1:53 PM
09/10/2013 1:54 PM
Americans will soon be able to order and pay for Big Macs from their mobile phones.
McDonald’s Corp. is currently testing a mobile payment application in Salt Lake City and in Austin, Texas, Lisa McComb, a spokeswoman, said Tuesday.
McDonald’s, which Tuesday reported U.S. same-store sales that trailed estimates for August, is looking for ways to make it easier for diners to load up on Big Macs, McWraps and smoothies. It’s not alone in seeking to ignite growth at a time when many Americans are eating out less. Burger King Worldwide Inc. offers a delivery service with a $10 minimum order in some U.S. cities, while Chipotle Mexican Grill Inc. has a mobile ordering app.
After ordering via a mobile phone, customers can pick up food in stores, curbside or at drive-thru windows, according to notes from a June meeting of McDonald’s franchisees and company executives obtained by Bloomberg News. The system will also include special promotions, offers and a loyalty program.
“While many competitors are publicizing their efforts to get an initial foothold in the mobile arena, no one has developed a comprehensive solution that integrates all the opportunities this technology presents,” according to the notes.
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