In this Friday, June 8, 2018, photo customers get their lunch at the Japanese food truck Okamoto Kitchen in Beverly Hills, Calif. Rather than sushi and tempura, they serve meat, fish and sandwiches using traditional Japanese flavors like ponzu.
In this Friday, June 8, 2018, photo customers get their lunch at the Japanese food truck Okamoto Kitchen in Beverly Hills, Calif. Rather than sushi and tempura, they serve meat, fish and sandwiches using traditional Japanese flavors like ponzu. Damian Dovarganes AP Photo
In this Friday, June 8, 2018, photo customers get their lunch at the Japanese food truck Okamoto Kitchen in Beverly Hills, Calif. Rather than sushi and tempura, they serve meat, fish and sandwiches using traditional Japanese flavors like ponzu. Damian Dovarganes AP Photo

Food truck evolution: Owners strategize as novelty wears off

June 13, 2018 09:22 AM