The chief marketing agency charged with wooing business to the Kansas City area has a redesigned tool to lure site selection consultants.
The Kansas City Area Development Council this week launched a new online version at ThinkKC.com, a site that focuses on the region’s livability and business attraction incentives.
Triple I, VML and Arsalon Technologies assisted in the new production.
The revamped outreach effort follows a survey last year by Development Counsellors International, a global trade group. It found that an effective website is the most important marketing technique to tell site consultants about an area’s economic benefits, workforce statistics and demographics.
Diane Stafford, firstname.lastname@example.org