Apple CEO Tim Cook (left) greeted Bono after U2 preformed at the end of a Sept. 9 event in Cupertino, Calif., in which the company unveiled the Apple Watch, the iPhone 6 and the Apple Pay electronic payment system.
Apple CEO Tim Cook (left) greeted Bono after U2 preformed at the end of a Sept. 9 event in Cupertino, Calif., in which the company unveiled the Apple Watch, the iPhone 6 and the Apple Pay electronic payment system. File photo by Marcio Jose Sanchez The Associated Press
Apple CEO Tim Cook (left) greeted Bono after U2 preformed at the end of a Sept. 9 event in Cupertino, Calif., in which the company unveiled the Apple Watch, the iPhone 6 and the Apple Pay electronic payment system. File photo by Marcio Jose Sanchez The Associated Press

Matt Kayrish: As technology and consumer demands expand, can Apple keep up?

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