Lauren Alexandra shop closing in Northland’s Briarcliff Village

03/26/2014 10:48 AM

03/26/2014 10:48 AM

After nearly seven years in the Northland’s Briarcliff Village, Lauren Alexandra is closing.

The store, at 4145 N. Mulberry Drive, is scheduled to shut down at 5 p.m. Sunday. It is currently having a “moving sale” with items up to 75 percent off.

“We have tried to reinvent ourselves out here with a totally different concept. We’ve had birthday parties, story time. But there just wasn’t enough traffic up here to justify us paying rent for another location,” said Pamela DiCapo, owner.

DiCapo plans to concentrate on her original Brookside store at 322 W. 63rd St. The shop, which opened in October 1994, sells clothing, accessories and gifts for babies and young children. It also has a design center focused on baby and children’s rooms, as well as bedding for children and adults.

DiCapo will expand the Brookside design center to include whole room design for bedrooms, living rooms and family rooms, including accent pieces, lighting, wallpaper and area rugs.

She also will expand her girls clothing to size 4 and offer more accessories and party supplies.

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