Charities benefit from Boulevard Brewing Co.’s new program

10/01/2013 11:43 AM

10/01/2013 11:02 PM

Boulevard Brewing Co.’s new “10% for KC” program has selected some new charities to help.

Under the program announced earlier this year, the Kansas City brewery is donating 10 percent of the sales of its KC Pils each quarter to three different charities. During the last 10 days of the quarter, members of the public can vote for their favorite charity among the three. The charity getting the most online votes will receive 60 percent of the available funds raised during that quarter; the runners-up will get 20 percent each. The process will repeat itself every three months, so a dozen organizations will receive funding each year.

KC Pet Project garnered 56 percent of the popular vote and will receive 60 percent of the third quarter donation. KC Pet Project facilitates the placement of homeless pets into suitable homes and maintains an animal shelter for Kansas City.

The American Jazz Museum and the Kansas City CARE Clinic also will benefit, with each organization receiving 20 percent of the total contribution. Though final dollar figures will not be available until next week, approximately $30,000 will be divided among the organizations.

“Response from the organizations and consumers has been overwhelming,” said Jeremy Ragonese, spokesman for Boulevard, in a statement. “KC Pet Project took the opportunity and ran with it. Their enthusiasm, along with the creativity and passion demonstrated by the other two participants, fulfilled our desire to bring attention to these worthy causes and give back to hometown charities.”

Three different groups have been named as beneficiaries of KC Pils sales during the fourth quarter: First Downs for Down Syndrome, the Midwest Music Foundation, and Synergy Services. At the end of the period, the public will again be invited to vote for their favorite, with the winner to receive the majority of available funds.

Consumers can go to

Boulevard.com/WeLoveKC to nominate area charities for future consideration.

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