McDonald’s and the Kansas City Chiefs are on the same team this season.
Kansas City and St. Joseph McDonald’s restaurants have signed a four-year sponsorship with the Kansas City Chiefs. So the Chiefs will be in the company’s area print, TV, radio and outdoor advertising. McDonald’s area customers also will be the first in the country to try a new shareable meal and McDonald’s fry truck.
The McDonald's Chiefs 2013 partnership includes:
• McDonald’s Fry Truck: The new McDonald's Fry Truck — the only one in the country — will set up in the Chiefs parking lot at home games handing out free products such as freshly made french fries or McCafe drinks.
• Blitz Box: Created specifically for Chiefs games, the Blitz Box is described as a super-sized Happy Meal and features two Quarter Pounders with cheese, two medium fries and a 20-piece serving of Chicken McNuggets, all for $14.99. A portion of the proceeds from each box will benefit Ronald McDonald House Charities of Kansas City.
• Big Mac for Sacks: When the Chiefs record a sack in any regular season home or away game, McDonald’s customers can pick up a free Big Mac with the purchase of a regular priced one the next day at any of the Kansas City and St. Joseph restaurants.
McDonald's and the Chiefs also will host eight PLAY 60 events throughout the city. NFL PLAY 60 is the National Football League's campaign to encourage kids to be active for 60 minutes a day in a fight against childhood obesity.
McDonald’s is calling the new Chiefs tie-in a promotion instead of a test and couldn’t say if the promotion would be rolled out to other NFL teams.