Crown Center’s Amy’s Hallmark store not only has a new look, but it’s also testing some new features.
A Hallmark store opened in Crown Center in 1973 and the store has since been in a couple of different locations in the complex.
The current 6,200-square-foot store, on the second floor, was last remodeled in 1999. It shut down for a few weeks this summer and recently reopened.
The new look includes an Inspiration Kansas City wall showcasing artist inspirations and a Customization Studio where customers can order personalized products like cards and gifts, including picture frames, pillows, children’s books and ornaments.
The remodeling coincides with Sunday’s reopening of the new Halls on Grand store on the third floor of Crown Center. The department store, owned by Hallmark Cards Inc., is no longer selling Hallmark cards.
“The timing with the new Halls on Grand store was a great opportunity to refresh the Hallmark store as well,” said Kristi Ernsting, a Hallmark spokeswoman. “We wanted to give visitors a great Hallmark store right here at our headquarters.”
In other Crown Center updates:
▪ Spin Neapolitan Pizza now plans to open its new Crown Center restaurant by the end of the year. It is taking a 3,800-square-foot space on the first floor of the shops. Kabuki Japanese Restaurant occupied the spot for 28 years before closing in January.
▪ Former second floor tenant, Bacara Designs, closed in late 2013 as part of the reshuffling to make way for the redevelopment of Halls. The owner also had opened a store in Overland Park’s Oak Park Mall in May 2013. That store closed in May of this year.
Owner Barbara Kusnetzky reopened the shop in August as just Bacara, taking a space on the north side of Town Center Plaza at 5053 W. 117th St., Leawood. It sells hand-crafted jewelry and authentic artifacts and clothing from around the world.
“I love it. I have a larger store and can see outside. It’s a nice new place to be,” Kusnetzky said.
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