Cameron Niederhauser knew from his college days that he would one day open his own menswear shop.
He even started a blog with friends about Midwestern style, meeting people behind the brands he liked.
He later worked for Kansas City's Baldwin denim, a position that provided some of the skills he would need — management, purchasing, vendor relations and store openings. He also worked for Dri Duck work wear in Overland Park.
His friend Brian Simpson founded East + West in St. Louis in 2012. Now Niederhauser has joined him, opening a new Crossroads East + West store at 1828 Grand Blvd.
"When I looked at where I want to be long-term it was the Crossroads," Niederhauser said. "The momentum is exciting."
East + West focuses on brands manufactured in the U.S., Canada and Europe with an emphasis on durability and value. They include Norse Projects, Our Legacy, Rogue Territory, 3sixteen, Gitman Vintage and Saturdays NYC.
It also has its own button-down shirt line, and will offer denim repair and hemming service to its customers.
Hours are 11 a.m. to 7 p.m. Tuesday through Saturday, and noon to 5 p.m. Sundays. It is closed Mondays.
East + West took part of the former Bob Jones Shoes warehouse space, exposing the original hardwood floors and brick walls, circa 1910.
Afterword Tavern & Shelves, a bookshop, bar and cafe, plans to take the corner space.