Taco Bell first substituted its taco shell for a special one made of fried chicken. Now it is getting “naked” again with a shell made of fried egg.
The Naked Egg Taco is being rolled out at a few New York events (reserved through OpenTable) on Aug. 17, then at “Bell & Breakfast” events in California, Texas and Chicago next week. It is scheduled to debut nationwide on Aug. 31.
The Naked Egg Taco, which is a fried egg stuffed with cheese, crispy potatoes, and bacon or sausage, will be offered until early November. Customers also can order it in a breakfast combo that includes a coffee or medium drink, and two Cinnabon Delights or a hash brown, for $3.99. And they can get it “dressed” in a Gordita flatbread, folded around the egg.
It’s the latest it the ongoing fast-food breakfast wars, with McDonald’s scoring with its all-day breakfast. Chick-fil-A has a new hash brown scramble — its first breakfast bowl. Dunkin’ Donuts is rolling out its seasonal pumpkin coffees and baked goods — traditionally seen as fall flavors — in late August.
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But Taco Bell also is shaking up other meal times, too.
It is currently testing the Firecracker Burrito with spicy sauce, ground beef, seasoned rice, nacho cheese, sour cream and crunchy red strips in a bold red tortilla with spicy Firecracker sauce. Customers can top it with Cayenne Popping Crystals.
The Firecracker Burrito is currently available in four Orange County, Calif., locations and then it will be tested in the Toledo, Ohio, area in October. It comes in two flavors: Popping Cheesy for $1.99 and Popping Spicy for $2.49. It will also be available in a $5 box alongside a Doritos Locos Taco, crunchy taco and medium drink.