For decades, Swatch has helped you keep time. Soon, it will keep your eyes shaded as well.
Swatch Group will introduce sunglasses under its namesake brand this year under a five-year alliance with Safilo Group, the companies said. The Swiss watchmaker will help the Italian company design collections that will be available in the spring.
Swatch’s diversification comes as the Swiss watch industry struggles to sell more timepieces amid slowing economic growth in its biggest market, China. Low-end watch brands also have to contend with competition from the Apple Watch.
Swatch is returning to the sunglasses category after a stint selling them in the 1990s.
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